“They are the best promoting,” says the Mayfair-based designer, whose work has been embraced by rappers such as Nines, Skrapz and their fellow Ice City Boyz. Mentioned in “Same Way”, a observe from Nines’s Crop Circle album, Chiefer noticed a leap in consideration after the collective started wearing his bussdown diamond pendants. “Those went viral because nobody was doing that kind of custom work,” says Chiefer. The jewels worn by hip-hop’s elite have bolstered rap’s journey from underground style to cultural pressure. Giva has secured Rs 270 crore in Series B funding, led by Premji Invest.
However, ICRA projects a …
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